Humane Society Branding

The Sioux Falls Humane Society wanted to renew its image in the community. Before this campaign, there was no real brand standard for the non-profit. Focusing on bright colors, simple photos where the animal is making eye contact with the viewer, and focusing on the motto that ‘happy things happen here’, a new brand was born. The previous brand used lots of forest greens and teal blues. You’ll see those represented in some of the initial ads until a new brand guideline was created that utilized a more aqua blue, purples, and yellows. At the bottom, you’ll see videos conceptualized, shot, and edited by me to push the brand into a more conversational social space. I also placed their brand on TikTok (@sfadopt) with a following of over 250,000+ with multiple viral videos gaining millions of views. The rebrand also included the creation of a brand guidelines booklet, and a new website was designed.